TIMELINE
2017 - Present
CLIENTS
UCF Knights
PROJECT TYPE
Art direction, character art, illustration, large format design
BIG XII CAMPAIGN
To celebrate UCF's induction into the Big XII conference, I was in charge of conceptualizing and designing an illustration campaign across the school's campus and the brand's social media. Also featured was every conference school's mascot to promote our new opponents and welcome other schools' alumni.
To celebrate UCF's induction into the Big XII conference, I was in charge of conceptualizing and designing an illustration campaign across the school's campus and the brand's social media. Also featured was every conference school's mascot to promote our new opponents and welcome other schools' alumni.
My primary inspiration came from vintage college mascot "family portraits" and retro, slapstick-filled mascot gameday illustrations from the 60s and 70s. As a tribute, I used crosshatching brushes, muted colors, and other elements to recreate the same nostalgic look.
Platforms featuring my art included weekly gameday posters on UCF's social media, football stadium murals, gameday cup giveaways, Kids Club merchandise, and a fully wrapped bus design that travels across campus.
CAMPUS BUS WRAP
STADIUM CUP GIVEAWAYS
STADIUM CUP GIVEAWAYS
GAMEDAY POSTERS
