TIMELINE
2025
PROJECT TYPE
Character art, illustration
SAN JOSE SHARKS
S.J. Sharkie needed a refresh of their decade-old mascot branding and illustrations, and I was fortunate to help. Aside from creating a set of new vector illustrations, I brainstormed new wordmark and logo concepts alongside their team. After a few round of options, I created a fun new emblem design and font system for them to utilize!
Sharkie was named the NHL's Mascot of the Year shortly after our project concluded, which was perfect timing to implement the art.
