The Mighty Growler is a smokehouse restaurant with a gritty and gigantic personality. All beers are brewed in-house with seasonal beers, rotating flavors, and many BBQ-inspired dishes also being featured on their large menu. The restaurant’s main attractions include growler sized portions of beer and beer growler take-aways. The interior features a rustic look with timber beams, brick walls, and brass encompassing the dining environment.
2018 Orlando ADDY Award Winner
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Programs: Illustrator, Photoshop
BRANDING AND STATIONARY
Branding • Illustration • Print • Layout
For their new branding, I decided to enhance their theme with grunge textures and rough illustrations to coincide with the restaurant’s interior. The icon of a bear serves as symbolism for their customers’ mighty appetite and all stationary is printed on recycled paper to add to the feeling of a predator-driven forest environment.
Branded take-away items
Custom in-restaurant sauce bottle designs
Logo concept sketches
Restaurant stationary and take-out bag
Drinking glass promo item
Wood-based coaster design
