TIMELINE
2025
PROJECT TYPE
Character art, illustration, branding, typography
LA GALAXY MASCOT ART
Cozmo is one of the most popular mascots in the MLS and I was super excited to give him a refreshed brand identity and vector illustration kit. The new batch of art has him in a variety of energetic poses for multiple uses on social and merchandise platforms. Seeing the poses come alive after adding the team's kit design is the best part of the process!
The wordmark was a new addition for Cozmo to give him a fresh, edgy identity that aligns with Los Angeles' art scene. While collaborating with the Galaxy's design team, I was able to develop custom typography that matched their desired aesthetic and the team's branding.
WORDMARK DEVELOPMENT
