TIMELINE
2022
CLIENTS
• World Athletics Championships
• Jigsaw Entertainment
• Jigsaw Entertainment
PROJECT TYPE
Mascot/character design, lllustration
WORLD ATHLETICS MASCOT
To celebrate UCF's induction into the Big XII conference, I was in charge of conceptualizing and designing an For the 2022 World Athletics Championships, held at Oregon's famous Hayward Field, I worked alongside their committee and Jigsaw Entertainment to develop the event's mascot.
To celebrate UCF's induction into the Big XII conference, I was in charge of conceptualizing and designing an For the 2022 World Athletics Championships, held at Oregon's famous Hayward Field, I worked alongside their committee and Jigsaw Entertainment to develop the event's mascot.
After many group brainstorming sessions and local focus groups, Legend the Bigfoot stood out among our initial designs. Besides fitting in with Oregon's beautiful landscapes and forests, Legend gave a clear message:
The World Athletics Championships (Oregon22) was so iconic, even a legend like Bigfoot couldn't miss it.
My final character art was heavily used throughout the event on signage, merchandise, and other formats. Every single champion of the event week were also awarded with a Legend doll featuring my art on the tag!
MERCHANDISE APPLICATIONS
